B is for the Broadway Market

Yesterday a group of eleven RIT graphic and industrial design majors gave their presentation on creating a new identity for the Market.

Under the guidance of  Associate RIT Professor Alex Bitterman, the group focused on re-branding the Market image with a list recommendations covering both the interior and exterior changes to building.  The idea is to bring a cohesive look to the Market on a number of levels.

[you can review the entire plan by clicking here – pdf]

It was an excellent presentation.

I liked the idea of highlighting the Market’s Art Moderne architectural features…they have become obscured over the years by many uncoordinated changes to the exterior.  Besides what a lot of people think, it can be a beautiful building and it compliments other Art Moderne buildings in the district.

What do you think?