Yesterday a group of eleven RIT graphic and industrial design majors gave their presentation on creating a new identity for the Market.
Under the guidance of Associate RIT Professor Alex Bitterman, the group focused on re-branding the Market image with a list recommendations covering both the interior and exterior changes to building. The idea is to bring a cohesive look to the Market on a number of levels.
It was an excellent presentation.
I liked the idea of highlighting the Market’s Art Moderne architectural features…they have become obscured over the years by many uncoordinated changes to the exterior. Besides what a lot of people think, it can be a beautiful building and it compliments other Art Moderne buildings in the district.
What do you think?