First, I thought I could finish this series before Easter. As life would have it, I could not.
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Out of sight, out of mind.
A majority of publicity the Broadway Market receives is at Easter time. No big news to you, right?
The whole Easter experience has become such a huge Buffalo tradition that hardly any advertising is needed during this time. People come, local media does a ton of stories and the spotlight is on 999 Broadway. The problem is attracting people the rest of the year.
Some vendors in the market do their own advertising and that is great. But the Broadway Market needs some innovation to help keep the it in the public’s eye year-round. An easy way to do this would be to pool the resources of existing market vendors. Vendors should be active partners in the trying to make the place a year-round destination.
The Broadway Market could create a program where vendors participate in an advertising plan that would be mutually beneficial to the market as whole. Think weekly or monthly ads promoting specials. Whether it be print, radio or TV, the market would be selling itself to the public. People need to be reminded that the Broadway Market is open for business and what it has to offer.
Easy…
To read the rest of the series, click here—>
