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First, I thought I could finish this series before Easter. \u00a0As life would have it, I could not.<\/p>\nFirst, I thought I could finish this series before Easter. \u00a0As life would have it, I could not.<\/p>\n
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Out of sight, out of mind.<\/p>\n
A majority of publicity the Broadway Market receives is at Easter time. \u00a0No big news to you, right?<\/p>\n
The whole Easter experience has become such a huge Buffalo tradition that hardly any advertising is needed during this time. \u00a0People come, local media does a ton of stories and the spotlight is on 999 Broadway. The problem is attracting people the rest of the year.<\/p>\n
Some vendors in the market do their own advertising and that is great. \u00a0But the Broadway Market needs some innovation to help keep the it in the public’s eye year-round. \u00a0An easy way to do this would be to pool the resources of existing market vendors. \u00a0Vendors should be active partners in the trying to make the place a year-round destination.<\/p>\n
The Broadway Market could create a program where vendors participate in an advertising plan that would be mutually beneficial to the market as whole. \u00a0Think weekly or monthly ads promoting specials. \u00a0Whether it be print, radio or TV, the market would be selling itself to the public. \u00a0People need to be reminded that the Broadway Market is open for business and what it has to offer.<\/p>\n
Easy…<\/p>\n