Discount is word a lot of people look at when they are making decisions where to shop.

A creative way to bring more traffic to the Broadway Market year-round would be to offer a series of discount days throughout the year targeting a variety of groups of people.  It is an easy way to motivate people to come to the market who otherwise wouldn’t and a great promotional tool.

The pool of potential groups is literally endless…senior citizens, veterans, college students, etc.

The Broadway Market could even take it up a notch and partner with organizations and businesses to have special days geared towards them.   Imagine City of Buffalo Employee Day, Kaleida Health Day, M&T Employee Day,etc…the potential here is also endless.

The whole concept is designed to bring more people to through 999 Broadway’s doors.

Though a discount would effect a vendor’s bottom line, they could make it up by seeing overall increased sales on such days.

As the title of this post and series suggests, EASY.

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The entire series of articles can be viewed by clicking here—>

Read original—> Businesses team up for Easter tradition: wivb.com

More Butter Lamb coverage!

Camellia Meats and the Cichoki family are what the Broadway Market is all about.  I was happy when they took over the butter lamb making business from Malczewski family when they retired earlier this year. It keeps the business in the market. And that is exactly where it always should be.

From WGRZ:

What would the traditional Easter fare at the Broadway Market be without the butter lambs?

They almost weren’t there this year.  That is, until a 21-year-old stepped in.

Channel 2 Photojournalist Dooley O’Rourke shows us how this young man is keep the sweet tradition alive.   Click on the video player to see his story.

Visit them on Facebook—>

This is the third part of my series on ten things the Broadway Market can do to be a year-round destination.

In this installment, I am going to touch on the Broadway Market’s hours of operation.

A cursory look at some other markets around the country and I found that a lot offer later hours on all or a few days of the week and offer Sunday hours.

The Broadway Market has been open 8am-5pm six days a week (Monday-Saturday) for as long as I can remember. In this day and age, those hours just don’t cut it in retail anymore.  The market needs to adapt to the market.

The market doesn’t need to radically change its hours either.

Let’s start by having it open a few nights a week to 7pm.  The later closing will provide an extra window of time for people to shop after work or may want to zip down later.  It  makes the market more convenient and can help expand its base of year-round shoppers.

Next.

Have you been inside of a Wegmans or Tops on Sunday recently?  They are jammed packed with people shopping.  These people could be shopping at the Broadway Market.

If you take in to consideration the influx of people who come to the Broadway-Fillmore neighborhood for Sunday Mass, there is a built in customer base waiting to be tapped into.  Personally, I would love to stop in the market for some baked goods, etc. on Sunday after Mass.

The Broadway Market wouldn’t have to open all day on Sundays.  A short hour schedule of 9am-2pm should suffice.

As the title of this post and series suggests, EASY.

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The entire series of articles can be viewed by clicking here—>

In the year 2012, a prime destination for shoppers is the internet.  The amount of online sales continue to grow every year.  It is a trend that isn’t going to change.

Here is a clear and practical way for 999 Broadway to tap into that.

The Broadway Market could use its name power/brand and start an online store of products sold at the market.

There is a whole world of Buffalo expats out there who would love to get their hands on a lot of the items sold at the Broadway Market…kielbasa, horseradish, t-shirts, placek, Polish mushrooms, chrusciki, pączki, hot dogs, marjoram, pierogi, gift certificates, etc. There is also a whole world out there interested in the type of products the Broadway Market is known for. An online store could be a year-round destination for shoppers around the globe.

Along with increased sales for existing vendors, the Broadway Market itself could use the profits from an online store to fund marketing initiatives along with capital projects.  It would provide income to help make the market more self-sustaining and fill in funding gaps for projects where the money just isn’t there.

The online store would also grow the Broadway Market brand and its reputation as a food destination in Western New York.

As the title of this post and series suggests, EASY.

Part I of the series can viewed by clicking here—>

Great way to help kickoff the Easter season at the Market!!!

How many marshmallow peeps can you eat in 60 seconds?

The 4th Annual Broadway Market Peep Eating Contest will be held on Saturday, March 31st 2011 at 1:00 P.M.

Registration and sign in starts at 9 A.M. at the Information Table on day of the event.

Participation in the contest is free, but space is limited, so sign up today by using the Market’s online form.

For more information, call the Broadway Market Office at 893-0705.

Children 6 years and younger can participate in the Mini Marshmallow Eating Contest, in which rules allow for only one marshmallow to be eaten at a time.

Click here for sign-up form—>

You must also sign a waiver…we will have available at the event or you can fill out now and bring with you.  Click here for form—>

So it begins!!!

Bus ad on Metro Bus 1970s/1980s

As the Easter season begins at the Broadway Market today and it becomes the busiest place in Buffalo for the next two weeks, I am going to post a series of ten articles on what the Market can do easily to become a year-round destination for shoppers.

When you shop at the Broadway Market year-round, Easter time is a surreal experience. The place is packed with customers and vendors alike. Then, come in a week after Easter and the market is almost ghost-like. It is that way for most of the rest of the year. I can’t help but to be depressed when I shop while I wonder how can the Broadway Market continue to survive like this?

In my first post, I am going to focus on Saturdays.

Over the years and running quite a few events at the market on Saturdays, my experience has taught me that to build some momentum for the Broadway Market, Saturday is the key.

I point to the recent Polka, Piwo and Pierogi event.  On a usually dead January day at the market, the place was jamming.  Why?  It was a unique food based event that captured the interest of people.  There was nothing really extraordinary about what was going on.  But, the key here is that something was going on to attract people.

This type of programming should be the norm every weekend…programming that will attract a wide variety of  customers.  It gets people thinking of the Broadway Market as part of their what should we do today in Buffalo thought process.  What happens next is that potential vendors will want to be at the market on weekends because there is a customer base waiting to be tapped.  This is also how you build more momentum…adding more vendors will serve to build the Broadway Market’s reputation as a destination for people on the weekends.  Businesses and customers will want to be there.

Once Saturday has been established in making the market a destination for people, the spillover can help prop up the rest of the week by getting businesses to think that they should be there on more than just Saturdays.

As the title of this post suggests, EASY.