The Broadway Market should host after hours events throughout the year.
Whether events are run by the market or someone else, it can benefit.
Take a look around town and you will see a number of events being held at unique places. Just this past weekend, Boom Days was held inside of a grain elevator. Places like the Larkin @ Exchange building host events on a regular basis. Heck, take a ride down from the market on Gibson to Paderewski and look at the events the Central Terminal puts on…people, businesses and organizations love to go to and have events at one of a kind spaces. The Broadway Market fits the bill.
The market has a history of hosting special after hours events. From Dyngus Day to public meetings to Hallwalls’ Artist and Models to everything in-between, the Broadway Market has proven it can successfully do it.
Establishing itself as an event venue will accomplish a few things.
- Increase exposure
- Attract different types of audiences
- Build reputation
- Build brand
- Generate income
Again, the whole goal here is to make the Broadway Market a year-round destination.
To take it a little further, the market has a 100,000 sq. ft. roof/parking lot. This has to be the most underutilized space of the Broadway Market. It offers unique views the neighborhood and downtown. It could easily be used for a wide variety of summer events and essentially a blank canvas. A one of a kind cool space in Buffalo.
As the title of this post and series suggests, EASY.
The entire series of articles can be viewed by clicking here—>