Discount is word a lot of people look at when they are making decisions where to shop.
A creative way to bring more traffic to the Broadway Market year-round would be to offer a series of discount days throughout the year targeting a variety of groups of people. It is an easy way to motivate people to come to the market who otherwise wouldn’t and a great promotional tool.
The pool of potential groups is literally endless…senior citizens, veterans, college students, etc.
The Broadway Market could even take it up a notch and partner with organizations and businesses to have special days geared towards them. Imagine City of Buffalo Employee Day, Kaleida Health Day, M&T Employee Day,etc…the potential here is also endless.
The whole concept is designed to bring more people to through 999 Broadway’s doors.
Though a discount would effect a vendor’s bottom line, they could make it up by seeing overall increased sales on such days.
As the title of this post and series suggests, EASY.
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The entire series of articles can be viewed by clicking here—>
John K. says:
The easiest ideas are usually the best. The Broadway Market doesn’t need any silver bullets, just good practical ideas.
Randy says:
The Broadway Market should think just like Sattler’s did many moons ago — do whatever activities it can do to bring Buffalo to its doors. Do what it takes to bring people in!