(Brian Meyer- Buffalo News – 01/22/09) The Broadway Market hopes to extend the length of its Easter shopping season by staging more events and trying to land some unusual vendors.
A task force that has been working to revitalize the ailing public market is also asking for some temporary help from City Hall.
Buffalo officials confirmed Wednesday that they are weighing a request to use public funding to hire an events coordinator for activities over the next few months.
The Easter season is the busiest time of year for the city-owned facility. Depending on the estimates, between 200,000 and 300,000 people typically visit the market over a two-week period in spring.
Marketers hope to expand the season to four weeks by sponsoring a series of events, bringing in temporary vendors and aggressively promoting the efforts.
“If we could even get a small percentage of our Easter customers to show up twice instead of once during the season, this would have a significant impact,” said Martin Biniasz, chairman of the city task force. The panel has more than 20 members, many trying to promote business on the East Side.
One thought on “Buffalo News: Panel hopes promotions help boost Broadway Market”